# The Enduring Legacy of Nike Air Max
The Nike Air Max is more than a sneaker—it's a cultural icon that has transcended sport to become a fashion statement.
The Innovation
When Tinker Hatfield designed the Air Max 90, he exposed the Air unit. This wasn't just a technical choice; it was a design revolution.
Cultural Moments
From '90s hip-hop culture to modern streetwear, the Air Max has been there. Every subculture has their Air Max moment.
The Lineup
From the 90 to the 95, 97, and beyond, each iteration brought something new while maintaining the core DNA.
Modern Relevance
Today's Air Max offerings prove that heritage silhouettes can remain relevant. Collaborations and colorways keep things fresh.
Why It Endures
The Air Max works because it's fundamentally a great shoe. Comfort, style, and versatility create longevity.
The Air Max will likely be iconic for generations to come. That's the true measure of design excellence.
